Blog
Field notes from the trading day
Van sales operations, catch weight, offline-first engineering and everything we learn building iotoms.
Catch weightWhat is catch weight, and why your margins are probably wrong without it
If you buy produce by the crate and sell it by the kilo, your PO quantity is a guess. Catch weight makes the scale reading — not the guess — your stock, your cost and your margin.
Aug 13, 2026 · 3 min read
Van salesEngineering
Running van sales routes that actually make money
Route profitability is decided before the van leaves the yard. How loading discipline, visit order and a guided day close turn a route from a cost center into a measurable P&L.
Aug 12, 2026 · 2 min read
Why we built the iotoms field app offline-first (and what that actually means)
Dead zones are part of every route. An engineering look at how the iotoms field app queues sales locally, syncs when signal returns, and keeps money math exact along the way.
Aug 11, 2026 · 3 min read